Manager, Integrated Channel Management - OUC

Posted By: Garnie Holmes Career Center ,

OUCManager, Integrated Channel Management

OUC – The Reliable One, an industry leader as the second largest municipal utility in Florida, is looking for qualified individuals to be part of our growing team.  Our mission is to provide exceptional value to our customers and community through the delivery of sustainable and reliable services and solutions. We are looking for self-motivated, creative professionals to support achieving our vision of being an innovative solutions leader and the partner of choice.

We are seeking an individual for a position as a Mgr, Integrated Channel Management in the Marketing & New Products Division.

Job Purpose:

The Manager, Integrated Channel Management amplifies and strengthens communications by consistently leveraging content across digital platforms including OUC’s websites, social media channels, email and other engagement tools. Ideate, strategize, implement, and manage content plans and distribution strategy while partnering with internal stakeholders to drive key business objectives. Finds unique and innovative ways to cultivate, sustain and engage existing and new audiences. The ideal candidate will be a data driven, technically proficient, fundamentally sound marketer who understands the entire mix and has proven experience in integrated digital campaign management.

Primary Functions:

  • Oversee website operations, design, and content; improve usability, design and content for informational websites; manage development of front-end web features including support procedures and documentation;

  • Develop and evaluate new ways to communicate with customers, staff and stakeholders via digital communications; provide leadership in documenting and improving customer journey through digital channels;

  • Manage and lead staff to provide direction of day-to-day activities, including, but not limited to, employee coaching, development, and performance evaluation;

  • Provide consultation and oversight to ensure messaging consistency across all communication channels and alignment with internal and external plans; develop and execute strategic and approaches to integrated digital communications; coordinate across multiple teams and channels; review and recommend content and alignment;

  • Facilitate and maintain collaboration and open communication with business unit subject matter experts, designers, developers, technology teams, committees and external vendors to improve digital channels; coordinate projects with overlapping responsibilities;

  • Manage and implement content distribution calendar for all internal and external digital channels including but not limited to OUCTV, social media, search (SEO), websites, landing pages, intranet, email, texting and broadcast tools;

  • Execute strategic communication and project plans for various internal and external communication efforts with range of stakeholders, including crisis communication plans; consult with business units and leaders to identify communications needs and opportunities to improve/better align content; 

  • Lead digital communications projects and campaigns; effectively design and distribute monthly and ad hoc email campaigns;

  • Implement marketing strategies through technical/digital solutions that drive lead generation and traffic to OUC websites

  • Track and report on engagement including clicks, conversions, sentiment, and Return on Investment; analyze results, make recommendations, and deliver presentations as needed;

  • Review analytics and translate data into actionable insights to enhance and innovate the customer and employee experience;

  • Lead and participate in development of copy, graphics and videos for digital channels;

  • Provide critical information through multiple channels during storms, cyber, and other incidents;

  • Keep pace with digital communications standards, including researching new technology, best business practices and emerging trends.

  • Set strategies and goals for business unit that directly connect to OUC's corporate strategies.

  • Evaluate and align talent to current and future business needs; mitigate talent risks.

  • Support and maintain an effective work team; foster a culture of respect and continuous learning.

  • Develop, measure, and take action on performance metrics for teams and individuals within  business unit; communicate performance expectations, support staff professional goals, and brief all  related issues, initiatives, and actions, risks or concerns with Leadership;

  • Manage selection and promotion procedures including reviewing applicants and interviewing potential new employees to effectively recommend candidates for open positions within business unit;

  • Participate in development and administration of department operational and capital budgets, which include overseeing budget/cost functions; additional responsibilities include creating purchase orders, work orders and paying invoices;

  • Perform other duties as assigned.


  • Bachelor’s degree in communications, digital arts & design, web design & development, information technology, project management, business or related area

  • Minimum of seven (7) years of experience with digital communications or related area, to include a minimum of three (3) years of formal supervisory/management experience over staff members (preferred requirement) and/or experience in leading efforts and setting direction for projects/teams

Working knowledge of all, but not limited to, the following:

  • Digital and corporate communications practices and principles;

  • Digital channel analysis tools;

  • Database management including Customer Relationship Management (CRM) tools;

  • Information architecture;

  • Associated Press (AP) writing style;

  • Social media, news media, video media and digital media;

  • Written and visual storytelling;

  • Related industry, organizational and departmental policies, practices, and procedures; legal guidelines, ordinances, and laws;

Familiarity with all, but not limited to, the following:

  • HTML, CSS and JavaScript;

  • Website design and development;

Ability to:

  • Lead, coach, develop, and evaluate staff;

  • Develop and maintain a budget;

  • Prepare and deliver related presentations to senior leadership;

  • Identify strategic needs and develop departmental strategic plans and goals;

  • Influence others through strong communication skills;

  • Bridge and facilitate collaboration between communications and technology teams;

  • Understand and communicate complex systems; develop strategy and effective project plans;

  • Develop content for a variety of digital channels;

  • Proofread and edit copy;

  • Work in a fast-paced environment and manage multiple projects and deadlines; simultaneously;

  • Exhibit good judgment; and work well under pressure;

  • Research and stay current with digital media and communication trends;

  • Make arithmetic computations using whole numbers, fractions and decimals, rates, ratios, and percentages;

  • Use Microsoft Office Suite (Power Point, Word, Excel, Outlook, etc.) and standard office equipment (telephone, computer, copier, etc.).

  • Effective verbal, written, and interpersonal communication skills

To view complete description and to apply visit here.